What Do You Thinks About Typography..

In your lifetime you’ve seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read.

Type is important because it is an unconscious persuader. It attracts attention, sets the style and tone of a document, colors how readers interpret the words, and defines the feeling of a page — usually without the reader realizing. In short, the best typography goes often unnoticed. The art of typography illuminates the meaning of the copy. The basic rules of page layout help the designer to express the content visually.

Type is your personality on paper.

Change your typeface and you go from casual to formal, silly to serious, staid to stylish, old-fashioned to modern.

Type is image.

You’d dress your best if you were going to an important meeting, and your documents need to be well-dressed, too. Type can reinforce your image as a company or an individual. If you use it consistently enough, people will start to associate you with certain typefaces. They might find themselves thinking of you when they see that typeface, without knowing why.

Type is power.

Type has an effect on you even if you don’t consciously notice it. You can use this power to your advantage to attract attention, strengthen message, and improve your image, or you can overlook it and work against yourself saying one message with your text while conveying another with your font.

Type is communication.

Communication means relaying information about our logic and emotions to others. The better you learn to communicate, the better others will know your message.

Type is important.

The right typeface can encourage people to read your message. The wrong typeface or wrong typography (type usage) can make your message go unread.

Two most important things to remember:

Type is on the page to serve the text. It should make the words easy to read and provide a suitable background. Type should not overpower the text. Type can be beautiful and decorative — but if it calls undue attention to itself or makes it more difficult to read the text — then it becomes self-conscious and distracting — like bad movie direction.

There are not good or bad typefaces, there are appropriate and inappropriate typefaces. Think about your reader and the feeling you want to convey, then choose a typeface that fits.